Former President John Dramani Mahama has sparked admiration and online buzz after being spotted wearing a pair of vibrant sneakers designed by Ghanaian-owned streetwear brand, Free the Youth, during a recent public appearance.
In photos that have since gone viral on social media, Mahama is seen dressed casually in a denim jacket and jeans, complemented by the colorful and stylish sneakers.
The sneakers, produced by Ghanaians based in the United States, have been gaining popularity for their bold designs and youth-oriented appeal.
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Many Ghanaians have taken to social media to praise the former president for proudly supporting a local brand, with some users calling his outfit “Drip on Drip,” a slang term that refers to stylish and fashionable dressing.
Supporters say the move sets a strong example in promoting Made-in-Ghana products, particularly among political figures and public officials.
“John Mahama wearing Free the Youth is not just a fashion statement — it’s a message of support to young Ghanaian entrepreneurs,” one user wrote.
The Free the Youth brand has emerged as a symbol of creativity and empowerment among Ghanaian youth, promoting local artistry and fashion innovation.
Mahama’s endorsement, whether intentional or casual, has further elevated the brand’s visibility and inspired conversations about the importance of supporting homegrown businesses.
This moment reinforces a growing trend where influential personalities use fashion to celebrate national identity and uplift local industries.